Google’s Historical Algorithm Changes

On the surface, the concept of a search engine can be straightforward, but there is significant work invested into search engine optimisation to ensure that the right people are finding the appropriate websites.

Despite search engine optimisation being a necessary part of maintaining a website, there have been several algorithm changes instilled by Google that has changed the way websites are optimised.

To understand the importance of SEO, it is worthwhile to look at the early days of Google, and how its algorithm has evolved over the years.

Not only does understanding the many algorithm changes released by Google give a better idea of the importance of SEO, it also shines a light on practices that should be avoided when trying to stay on top of the search results.

The Beginning

In the early days of Google, finding web pages was mainly based on keywords. This means Google would search for a website containing words that matched the entries made by users.

While this was sufficient for the short-term, it was not long before the Google algorithm was being manipulated, normally in the form of content being stuffed with keywords.

As well as offering little value to those using the Google search feature, it could also mean the results being shown were not correct for the terms being entered, which would lead Google to make a series of improvements that counteracted this, as well as many other factors that hindered the search experience.

Florida Update: November 16, 2003

Given how many websites where manipulating the use of SEO by keyword stuffing and hidden links, the first algorithm update from Google would signal a new way of carrying out SEO. A such, any website using these tactics soon found their rankings dropped, and work would need to be carried out to ensure that websites conformed with the updates moving forward.

Jagger Update: September 1, 2005

Another method to soar to the top of Google’ search engine results was using backlink manipulation, meaning that backlinks were accrued by linking to a series of websites. Google counteracted this with an update released in three phases, named Jagger 1, Jagger 2 and Jagger 3 respectively.

Big Daddy Update: December 15, 2005

The Big Daddy algorithm update focused on improving technical issues regarding URLS, which included redirects and canonicalization. Again, websites found to be linking unnaturally would find that their site would be omitted following this update.

The Big Daddy algorithm updated began rolling out in 2005 and was complete by March 2006.

Vince Update: January 18, 2009

The Vince update released in 2009 was of value to big brands, as it sought to provide first page results for big brands as apposed to sites with less authority, including affiliate sites. Despite the Vince update being one carried out quickly, it was one that was noticed straight away in the SEO community.

To improve the search results displayed to users, Google released the Caffeine update in 2009. The update allowed Google to crawl and store date in an efficient manner, which meant fresher and more relevant results for those using the search engine.

Developers were given access to the Caffeine update in August 2009, and the official updated was released on June 8, 2010.

MayDay Update: April 28, 2010

Google noticed that there were variants in the keywords being used, especially the use of long-tail queries.

Long-tail keywords are search terms consisting of three words or more, and the MayDay algorithm update assessed how websites would be ranked regarding long-tail keywords.

Despite the name of the update, the rollout of the algorithm update actually took place between April 28 and May 3.

Panda Update: February 23, 2011

Just as keywords and backlinks had been manipulated in the past, content was now being created to adhere to Google’s algorithm as opposed to ensuring value for readers.

The Panda update was revealed in February 2011 and caused ripples throughout the SEO industry, as it essentially ended the content farming tactics used up to that point.

Panda 2.0 Update: April 11, 2011

The Panda 2.0 update was one of several updates that would be released. The 2.0 variant of the Panda update included additional signals, including websites that had been blocked by Google users.

Panda 2.1 Update: May 9. 2011

Although the release of Panda 2.1 was cited as Panda 3.0, but the release was a data refresh, of which there would be several regarding the Panda algorithm update.

Panda 2.2 Update:  June 21, 2011

Like the Panda 2.1 update before it, Google released Panda 2.2 as a data refresh.

Panda 2.3 Update: July 23, 2011

A further data refresh for the Panda algorithm update.

Panda 2.4 Update: August 12, 2011

The Google Panda algorithm update was rolled out internationally for both English and Non-English-speaking countries, except for Korea, Japan, and China.

Panda 2.5 Update: September 28, 2011

A further update of the Panda algorithm update which was followed by Panda-related flux, although the impact was lesser than observed in the past. The confirmed flux dates were October 3 and October 13 respectively.

Panda 3.0 Update: October 19, 2011

The Panda 3.0 update instilled new signals into the algorithm and recalculated how these amendments would affect websites.

Freshness Update: November 3, 2011

A further update was made to the algorithm that allowed the search to yield fresher search results for its users. These topics included current events and recurring events, and the algorithm reportedly affected 35% of searches.

Panda 3.1 Update: November 18, 2011

A further update was released for the Panda algorithm, albeit with minor changes that affected less than 1% of search engine results.

Panda 3.2 Update: January 18, 2011

Another data refresh was released on January 19, 2011, which again affected few search engine results.

Layout Update: January 19, 2011

The layout update released by Google targeted sites with too many ads above the fold. This means those viewing a website would often have content obscured by a series of ads. The Layout update was a countermeasure for this but impacted fewer than 1% of website rankings.

Venice Update: February 27, 2012

The Venice update allowed Google to offer search results based on IP addresses and physical locations. The update also allowed Google to confirm the local intent of businesses and display these results accordingly.

Panda Update 3.3: February 27, 2012

The Panda 3.3. update was implemented to ensure that the algorithm was more aligned to recent changes on the web.

Panda Update 3.4: March 23, 2012

A minor refresh of the Panda algorithm that impacted few websites.

Panda Update 3.5: April 19, 2012

Google confirmed that a further data refresh was a carried out on April 19, 2012.

Penguin Update: April 24, 2012

Keyword stuffing and unnatural linking were some of the focal points for the Penguin update. When the update was released, 3.1% of websites were affected, and any websites found to be over optimising their site or manipulating the algorithm would fall in rankings as a result.

Panda Update 3.6: April 27, 2012

A further data refresh of the Panda algorithm.

Penguin Update 1.1: May 26, 2012

A date refresh of the Penguin update was released on May 26, 2012 and impacted fewer than 1% of websites. Websites that had altered their infrastructure to comply with Google Webmaster regulations also found their rankings recovered.

Panda Update 3.7: June 8, 2012

A further refresh that, while impacting less than 1% of queries, was believed to be bigger than data refreshes witnessed in the past.

Panda Update 3.8: June 25, 2012

A further refresh of the Panda algorithm that impacted less than 1% of search engine results.

Panda Update 3.9: July 24, 2012

Another data refresh of the Panda algorithm that affected less than 1% of search results.

Panda Update 3.9.1: August 20, 2012

A further data refresh of the Panda algorithm was released that impacted fewer than 1% of search results.

Panda Update 3.9.2: September 18, 2012

A rollout of a data refresh was confirmed on September 18, 2012 that caused some flux in the industry, despite affecting fewer than 0.7% of search queries.

Panda Update: September 27, 2012

The update released on September 27, 2012 was deemed a significant one and would go on to impact 2.4% of English search queries.

Exact Match Domain Update: September 28, 2012

Another SEO tactic used in the past was using exact match domains. Although this can be effective, the Exact Match Domain update meant that sites with low-quality content or an abundance of spammy ads would fall in search engine results.

Penguin Update 1.2: October 5, 2012

The second refresh of the Penguin update impacted fewer than 0.3% of English search engine queries.

Page Layout Update #2: October 9, 2012

A further update of the Page Layout that impacted fewer than 0.7% of English queries. The update also helped those who were affected by the first update to recover, although this was not always the case.

Panda Update: November 5, 2012

A further data refresh of the Panda algorithm.

Panda Update: November 21, 2012

Another update of the Panda algorithm that affected less than 0.8% of English search queries.

Panda Update: December 21, 2012

Another data refresh regarding the Panda algorithm was released December 21, 2012.

Panda Update: January 22, 2013

Another data refresh released by Google that would affect 1.2% of English search queries.

Panda Update: March 14, 2013

Although not confirmed by Google, tools suggest the Panda data refresh took place on March 14, 2013 and was thought to be the last before being incorporated in the core algorithm.

However, updates regarding Panda rolled out monthly over ten days, without any confirmation by Google.

Penguin 2.0: May 22. 2013

Cited as the next generation of the Penguin algorithm, this iteration of the algorithm would look deeper than homepages and top-level pages for signs of link spam. The Penguin 2,0 update affected 2.3% of English search queries.

Payday Loan Update: June 11, 2013

Despite the many reputable lenders available online, the Payday Loan Update sought out websites that were considered nefarious, including debt consolidation and high-interest loans. The update affected around 0.3% of US-based search queries.

Hummingbird Update: September 26, 2013

Keen to instil a better way if delivering search results, Google used Hummingbird to overhaul its core technology, and allowed the search engine giant to understand complex queries. The Hummingbird Update also took other factors into account, including the popularity of voice search.

The update affected 90% of search engine results, and first started rolling out in August, despite it not being confirmed until September.

Penguin Update 2.1: October 4, 2013

The Penguin 2.1 update was the first and only update released and impacted fewer than 1% of search queries.

Page Layout Refresh: February 6, 2014

The Page Layout Refresh did not change any aspect of the algorithm but was considered a rerun of the initial refresh with an updated index.

Payday Loan Update 2.0: May 16, 2014

The next iteration of the Payday Loan Update made further changes to better analyse the potential threat of spammy websites.

Panda Update 4.0: May 20, 2014

The 4.0 update of the Google algorithm was considered a major one and impacted 7.5% of search engine results.

Payday Loan Update 3.0: June 12, 2014

The Payday Loan Update 3.0 focused on spammy attacks and offered more protection regarding negative SEO attacks.

Pigeon Update: July 24, 2014

The Pigeon update introduced new ranking signals regarding local search, meaning that search engine results would differ depending on the location. The update also improved location ranking parameters.

Panda Update 4.1: September 23, 2014

The Panda 4.1 update included signals to help Google identify low-quality content and impacted approximately 5% of search queries.

Penguin Update 3.0: October 17, 2014

Although many assumed the Penguin 3,0 update was a major update, it was merely a data refresh that allows those impacted by past updates a change to recover. The rollout took a total of three days to roll out and affected less than 1% of search queries.

Mobile Friendly Update: April 21, 2015

As the name of the update implies, the Mobile Friendly Update was created to ensure that those using mobile devices were provided with relevant search results, and search queries of all languages were affected.

Quality Update: May 3, 2015

Also referred to as the Phantom Update, the Quality update was a further change to the core ranking algorithm used by Google and updated the quality signal used to assess websites.

As such, websites that had an abundance of content issues as well as too many ads found their rankings dropped.

Panda Update 4.2: July 17, 2015

The 4.2 update of the Panda update was rolled out slower than other iterations, meaning that the impact on rankings is unclear, but was estimated to affect approximately 3% of search queries. This would be the final time a confirmed Panda update was released.

RankBrain Update: October 26, 2015

RankBrain is an algorithm that uses machine learning to filer results for users. Although it was originally used for 15% of search queries, it is now part of every search query entered into Google, making it the third most important tanking signal.

Panda Core Algorithm Incorporation: January 11, 2016

Although Panda has been part of several updates in the past, this was the first time it would become part of the core algorithm as opposed to a filter. However, it has been reported the Panda classifier does not always act in real-time regarding search results.

Mobile Friendly Update #2: May 12, 2016

The second update for the Mobile-Friendly Update concentrated on increasing the effect of the ranking signal, yet again delivering relevant search results to mobile users.

Quality Update: June 1, 2016

Although Google did not confirm the Quality Update, the algorithm began to roll out on June 1, with volatility in search engine results experienced on June 8, 21 and 26.

Penguin Update 4.0 and Core Algorithm Integration: September 23, 2016

The final update of the Penguin algorithm was incorporated inro the core algorithm, allowing Penguin to evaluate links and websites in real time. Another change observed was the Penguin algorithm, which now devalued links as opposed to deranking pages.

Unnamed Update: November 10, 2016

Those using SEO tools reported that some form of unconfirmed updates took place on November 10.

Intrusive Interstitials Update: January 1, 2017

The Intrusive Interstitials Update targeted the use of intrusive ads that hindered a user’s mobile experience. The impact of the update was minimal when compared to past updates.

February 1 Update: February 1, 2014

A minor update that targeted those creating private blog networks as well as nefarious link-building

February 7 Update: February 7, 2014

The February 7 update focuses on delivering results for high-quality websites, which mean rank increases for some, whereas others saw their online rankings decrease.

Fred Update: March 7, 2017

The nickname of “Fred” was appointed as a joke and ended up sticking. The focus of the update was to target low-quality content, although there was not much speculation following this. However, Google did state that any questions could be answered by visiting Google’s Webmaster Quality Guidelines.

Quality Update: May 17, 2017

The Quality Update released on May 17, 2017 caused significant flux regarding search results, and websites with low-quality content and user-experience issues were among those experiencing the ramifications of the update.

June 25 Update: June 25, 2017

Another unconfirmed update that caused fluctuations for those ranking in position six to ten, as well as those operating within the beverage industry, although several other sectors also recorded volatility regarding SERPS.

Quality Update: July 9, 2017

Another update confirmed by those employing the use of SEO tools, the update caused some minor volatility regarding SERPS upon its release.

Quality Update: August 19, 2017

Following the release of the Quality Update on August 19, 2017, minor volatility was recorded between August 19 and August 20.

Fall Flux: September 8, 2017

Volatility and fluctuations were recognised on September 18, 25 and 29 following the release of the Fall Flux update. As the update was unconfirmed by Google, it was industry professionals and those using SEP tools that reported the update.

Further volatility and fluctuations were also witnessed on October 4,8 and 12.

Maccabees Update: December 12, 2017

The update was first recognised following the search community recording flux between December 12 and December 14. Although Google confirmed that updates were made to the cote algorithm, it downplayed the flux reported by the search community.

Broad Core Algorithm Update: March 9, 2018

News of the Broad Core Algorithm update was confirmed via Google’s Twitter account on March 12, which clarified the update had rolled out the week prior.

Although there was little in the way of detail, Google did state that the update was focused n the creation of great content.

Broad Core Algorithm Update: April 16, 2018

A further Broad Core Algorithm update was released that focused on content relevance.

Broad Core Algorithm Update: August 1, 2018

The third rollout of the Broad Core Algorithm led to many being referred to guidance released following the initial March 9 release. The update was though to focus on medical sites, although Google states it was a general ranking update with no focus on medical websites.

A “Small” Update: September 27, 2018

September 27 was Google’s 20th birthday, and a day when significant spikes and drops were witnessed within the SEO community, leading to speculation that an update was underway. A minor update had been confirmed, although it was stated the update was not a Broad Core Algorithm update.

Unconfirmed Halloween Update: October 31, 2018

Industry insiders recorded changes in search engine results, although this was presumed to be in connection with the August Broad Core Algorithm Update.

Valentine’s Day Update: February 13, 2019

SEO insiders recorded evidence of an unconfirmed change, although the rankings were improved in this instance.

March 2019 Core Update (Florida 2): March 12, 2019

Cited as one of the most important updates released by Google, the Broad Core Algorithm was updated to contend on a global scale, with recommendations being given to follow the guidance released the March 9, 2018 update.

June 2019 Core Update: June 2, 2019

News of the Core Update was first released on June 2, with Google confirming the update a day later. The rollout was made to many data centres and encompassed various factors.

Broad Core Algorithm Update: September 24, 2019

A further Broad Core Algorithm update which referred the community to previous guidance.

BERT Update: October 25, 2019

The BERT update was citied as one the of the biggest updates in five years and was released to better understand search queries.

BERT Worldwide Rollout: December 9, 2019

Following the initial release on October 25, 2019, the BERT update was rolled out globally on December 9, 2019.

January 2020 Core Update: January 13, 2020

A further Core update that offered the same guidance as past updates.

Feature Snippet Deduplication: January 22, 2020

Web pages featured in a snippet would no longer be repeated in first-page organic search results. This update affected 100% of all global search queries.

May 2020 Core Update: May 4, 2020

A further Core update was released on May 4, 2020 and took between one to two weeks to rollout completely.

The updates released by Google are all important, but there are some who will feel the ramifications more than others.

The many changes witness with Google’s algorithm reinforces the importance of professional SEO and ensuring that the right updates are instilled at the right time.

How to Really Make Money Online

Everyone will have witnessed ads promising an influx of wealth for extraordinarily little effort, and while some simple ideas can net a small fortune, it is important that people have realistic expectations when wanting to make money.

Despite the many fraudulent operations online, there are any viable and legal ways of making money online that are ethical, reliable, and able to help those struggling with recent changes sustain an income by transferring their skills.

Deciding on What Work Can Be Completed Online

When wanting to work online, there are plenty of options available. However, to find what works best means determining what interests you, and what skills you have. For example, those who used to write press releases as part of their role may consider freelance writing. Similarly, those familiar with bookkeeping may want to operate in a self-employed role.

When operating online, it is vital that you do not undersell the skills you already have. Many people overlook communication and organisational skills, but attention to detail can make all the difference to the success a person has working online.

If you are concerned there are some skills needed you do not yet possess, then why not consider some online classes. There are many affordable options, with some even offering a free trial.

Those who have worked in retail for many years can adapt their skills to manage an online shop. Although there is plenty of competition online, there is also plenty of opportunity if the appropriate research is carried out.

Once you are more confident with your skill set, you will then have a better idea of the service you want to offer online.

Finding Work Online

When searching for routes into work online, there should be little reason to pay a fee unless a company is operating on a commission. For example, those with skills to offer will find that they can easily apply for work via freelance websites but should expect to pay as much as 30% commission as a result.

Although a great introduction, those wanting to increase their bottom line will need to source clients from elsewhere, which can be achieved with using a high-quality website. Just as those selling tangible products would set up an e-commerce store, the same approach can be taken when selling skills, be it bookkeeping or blog writing.

Fortunately, starting an online business does not mean spending a small fortune. A website can be created for extraordinarily little investment, and ensuring the website is optimised allows you to promote your services to a wider demographic.

What Services Will You Need?

Although working online does not need the same investment as those opening a brick-and-mortar store, there will still be some overheads to consider. The cost of a website can vary, depending on what option is chosen.

Some may want to use a do-it-yourself web building option, which while low-cost does mean that there could be limitations regarding the design and optimisation.

Having a website created that aligns with the brand is not always as expensive as some believe, and considering ongoing support ensures that should an issue arise with the website, the issues can be resolved sooner rather than later.

As such, when factoring in the cost of a website it can be cost-effective to employ the services of a seasoned professional. This will ensure the website design is the best it can be, while new business can be assured their business is heading in the right direction regarding online goals.

There is also a cost associated with the operating of the website. The price paid for the hosting depends on how much traffic you are expecting. Again, working with a professional will ensure you are getting value for the price you pay.

Those selling physical products will also need to maintain their stock levels, while those offering services will need to ensure that all work can be completed within the required timeframe.

Choosing the Right Professionals First Time

There is no denying that any new business goes through some form of learning curve, but that does not mean that you should have to overcome obstacles if they can be avoided in the first instance.

Integral Web is the one-stop shop for anything online related. Regardless of whether you are making your first venture online or merely want to improve your current strategy, Integral Web can aid a business in every instance.

Integral Web can offer several services to ensure your online venture is a successful one, including branding, search engine optimisation and e-commerce services.

If you are keen to make the best of your talents, then why not talk to Integral Web today to discuss your requirements in more detail and ensure your online business is heading in the right direction.

 

 

 

Amazon SEO: What’s the Difference and is It Needed?

It’s easy to assume that SEO is only relevant for websites, but it’s becoming an integral practice on several platforms, albeit it in different forms. An example of this can be seen with YouTube. As well as having its own algorithm in place when listing videos, it will also cater to online video searches made via Google.

This means that a slightly different strategy could be needed for those looking for success on YouTube. The same is true for those looking to sell products on Amazon. Despite there being several similarities, there are other approached that need to be tailored to meet the demands of Amazon.

Is Amazon SEO More Difficult?

As no two approaches to SEO are the same, ranking within Amazon can be easy or difficult, it really depends on what you’re looking to sell. However, given how many diverse customers visit the website every day, there should be little reason as to why a product doesn’t sell if the right SEO is in place.

The steps to Amazon SEO can be less complex when compared to SEO for a website, but there are still several factors that need to be considered.

Knowing Your Product

Being familiar with the product is a must for an online seller, especially if there are questions asked. As well as giving confidence to consumers, knowing your product means that you’re able to implement the right strategies when listing product on Amazon.

Treat an Amazon Title Like an H1 Header

In SEO, it’s normal practice to include keywords in the title if they make sense and are relevant. The same is true for Amazon, but too much could mean that title is too long for consumers to make sense of. Although the title shouldn’t exceed 50 characters, there will be more wiggle room allowed for some products.

When creating a title, it’s important to ensure that the brand and product name are entered. There could be other factors to consider, such as an operating system.

For example, those looking to sell budget mobile phone may have a listing as follows: Budget Android Phone with 2GB RAM and 16GB Memory Of course, this is only an example, but it shows how to list a product without it becoming too cluttered,

If you’re unsure of what keywords should be used, then it may be worthwhile employing the services of a professional. Consider Other Keywords That Can Be Used with the Description In some instances, some people don't know what they’re looking for before they find it, so the description is the ideal time to sell your product.

As well as ensuring that the content is keyword-rich and relevant, it should also give as much information about the product as possible.

Remember, there is a lot of competition online so if a customer isn’t convinced by your listing, then there’s a chance they could just move onto the next provider. It may seem easier to simply state the basics when listing products but investing some time into the finer details could make all the difference between a conversion and the customer looking elsewhere.

Reach Out for Reviews

It’s understandable that Amazon wants to give it’s the same benefits as Google user, so it should come as no surprise that the reviews system employed by Amazon can play a big part in how your products rank moving forwards. It’s important that you’re not reaching out for fake reviews when dealing with a customer, but instilling ways to encourage feedback.

This could be as simple as leaving a card inside each package or sending an email once the delivery has been confirmed. It’s normally best to do this a few days after so the customer has had time to use the product. The more positive reviews your Amazon listings receive, the more turnover you can expect.

Encouraging Conversions It may seem unfair, but Amazon will only promote products that are making sales. This is what it is one of the most popular marketplaces in the world.

As such, a business needs to ensure it is doing everything it can to convert customers that visit their listings. This throws back to the ensuring that product listings are through, but it also about making the listing aesthetically pleasing.

Some may feel that bright colours should be used to gain attention, but in some instances, this can do more harm than good. Therefore, those operating on Amazon need to ensure that all listings are easy on the eye.

It’s also a good idea to include high-quality images to give customers a better overview of the product. Relying on stock images may seem more cost-effective, but you do run the risk of the product being slightly different, or not being of high quality when viewed online.

Consider Fulfilment by Amazon

Although not a deal breaker, choosing to let Amazon list your inventory could mean that it ranks higher when it comes to listings. As well as enjoying higher rankings, your customers can also be introduced to other benefits such as

Prime Delivery.

This may not be ideal for every business on Amazon, especially if products are hand crafted. However, if you’re looking to get the best of Amazon and order products in bulk, then including Amazon Fulfilment as part of your business could generate some benefits. If you’re looking to start a business or Amazon or you’re wanting to improve your current approach, then why not get in touch with a member of our team to discuss your requirements in more detail.

Bespoke Copywriting: What It Is and the Benefits It Offers

It is understandable that many assume that all forms of copywriting are the same, and to some extent it can be. However, to get the best from your online presence you need to ensure that you are using the correct form of copywriting that not only takes advantage of keywords, but can also meet the strict guidelines put in place by Google.

Many people begin their online journey with an idea of what type of content they want, but being more aware of the options available allows you to make an informed decision as to what form of copywriting suits yours business best.

Service Pages

In instances where a website has been created to promote a business, service pages will be an important addition. These offer a breakdown of the services offered by the business, as well as om the benefits they can potentially offer customers.

As well as allowing customers to garner a better understanding of the business, the service pages can also be optimised to ensure that the business is making the right connections online.

Blogs

Blogs are an excellent addition to web content, as they allow a business to build a closer relationship with customers via the use of engaging content. For example, a business offering a pest control service could deliver regular blog entries that detail the tell-tale signs of infestations, while detailing what the business can do to combat the problem.

Using blogs also allows a business to make use of more keywords, which can help increase the number of visitors that click through to the website.

Press Releases

When launching a new product or services, there will be often be a necessity to create a press release. A press release is essentially an official statement issued to media outlets. Press releases should be easy-to-read and at a length the ensures engagement does not waver.

The content produced should evoke a journalistic tone that outlines all the benefits and highlights of a business that creates a positive image for the company.

Product Descriptions

At first glance, the creation of product descriptions may seem straightforward, but there can be several factors that need to be considered beforehand. For example, many product descriptions must meet a strict word count, and there can be significant information that needs to be relayed.

The information that needs to be included within product descriptions can include the weight of the item as well as the colour, while ensuring the description offers an unbiased representation of the product or service on offer.

Technical Writing

Although less common than other forms of copywriting, technical copy is still a necessity for many. Technical writing can take on several forms, including instructions, employee guides and promotional content.

Technical writing will require more research than other forms of copywriting due to the way the information will be used. Any information deemed irrelevant or false can be detrimental to businesses.

Social Media Posts

To find the best traction online, many will use social media platforms in tandem with their website efforts. Social media posts are short bursts of content that are created solely for those viewing on social media.

As well as allowing a business to stay connected with businesses via social networks like Facebook and Instagram, businesses can also include links to content that offer detailed insight.

Creative Copywriting

When attempting to make a website stand out, creative writing can be the perfect way of achieving this. Being creative allows a business to build an organic relationship with customers and allows them to communicate an idea in a memorable and competitive way.

Creative copywriting can include the creation of mascots or the inclusion of humour, which can allow for more traction regarding online conversions.

Digital Copywriting

Regardless of whether you want to create a sales page that encourages online visitors to make a purchase or you want to ensure that online adverts are having the desired effect, using digital copywriting can make all the difference.

Given the information presented should not be overwhelming, digital copywriting ensures that as much information is given without it being confusing to those reading the information.

The Benefits of Bespoke Copywriting

When exploring the online wilderness for solutions to content creation, there are many services available. For example, there is software available that can generate content automatically for a low monthly fee. Although affordable, this process will normally require significant editing, as it is generated using existing content with synonyms used.

This also means the information being relayed is available in better quality elsewhere online. Using a bespoke copywriter allows a business to create content that is relevant, engaging while not running foul of any Google penalties.

Google and other search engines want to ensure that their online users are being met with relevant and engaging content, and content that has been rearranged is unlikely to achieve this.
Using bespoke copywriting services also allows a business to build a natural relationship with customers, be it via the use of humour, or offering regular content that can help make life easier.

 

Bouncing Back Following the Pandemic: The Importance of a Strong Online Prescence

For many years, the concept of a website can be considered the same as a business card, in which it offers contact details and location information of the business. However, following the global pandemic caused by Coronavirus, the way in which people engage with websites has changed dramatically.

Although websites have always been important, some professionals may have put more effort into their brick and mortar side of the business, which is completely understandable. However, given the many restrictions put in place, brick and mortar stores have struggled due to their online presence not being the best.

An excellent example of how even the most popular businesses are suffering can be seen with the Arcadia Group. The reek company is responsible for several high street outlets, including Topman, Burtons and Dorothy Perkins.

Due to COVID-19, the Arcadia Group has decided to temporarily close all its stores. Of course, these outlets do have websites, but they have not been fine-tined to meet the demands of an online audience.
This does not mean that businesses should be fearful of Coronavirus, but rather find a new way of working.

Why Is the Right Online Prescence Important When Making Changes?

During lockdown, many people will have witnessed a slew of different online activities, including workshops, quizzes and musical performances. These are activities that suddenly find more traction online following the pandemic, and all have one feature in common, a strong online presence.

There are also several businesses that have transformed an existing business into an online one, including personal trainers and counselling.
Having the appropriate online presence not only ensures that temporary changes can be communicated to customers in the right way, but it also allows the business to prosper moving forwards.

4 Further Benefits of Creating a Strong Online Prescence

For some, bulling an online presence can appear like significant work, and in some instances it can be. However, once the work has been carried out, businesses are introduced to several benefits of acquiring a strong online presence, which include but are not limited to the following.

  • Enjoy a Larger Audience

Although many have a website, not many customers may know they exist, which is counterproductive. Taking the time to ensure that the business website is optimised for success allows you to contact more prospective customers, which often means increased turnover as a result.

  • Build Your Brand Easily

Those wanting to promote their brand will often spend countless hours creating social media posts and forum entries but having a strong website can be the strongest tool in your arsenal when it comes to brand awareness.

Although there will be a requirement to use other platforms including LinkedIn and Facebook, a strong website ensures customers can find out all they need to know about your brand with one click, as opposed to searching several social media posts.

  • Build Trust with Customers

Although there are many reputable companies, there are just as many that may be underhand in the way they operate. As such, some can be wary of using a business or service provider if they are not able to verify its contact details or location.

A strong online presence will ensure that all the information that the customer is looking for can be found in one place, as well as easily souring contact details should they need to contact the business to make further enquiries.

  • Promote Products and Services with Ease

Social media platforms are brilliant for allowing people to browse products and services available, but only those with a responsive website that details all products and services can yield the benefits of the online world. As well as being able to clearly detail all inventory, listings can also include keywords to ensure those searching for your products or service find the website with ease.

3 Steps to Creating a Strong Online Prescence

Given how important a strong online presence is, many will be keen to get started. The path taken can depend on the nature of the business, but some of the most important aspects are as follows.

  • Create a Responsive and Captivating Website

Creating a website is one thing, creating a responsive and captivating website is something else altogether. To ensure that you’re getting the best traction online, a business website needs to offer a positive user experience and rapid loading time, as well as being optimised to ensure the business is matched with the appropriate search terms.

  • Create a Solid Social Media Strategy

Some may be using their social media channels sporadically, but to ensure you’re getting the most leverage online, you should ensure you create a social media strategy that allows you to ascertain what type of content should be posted, as well what times the posts have the most impact.

  • Do Not Overlook Your Media

Regardless of whether you are including photos, videos or both on the website, you need to ensure that the quality is high. Product descriptions are important but lack the impact if the accompanying photo or video is deemed lacklustre.

If it has been some time since you reviewed what media are being used, then now could be a good time, especially among those wanting to take advantage of the opportunities online.
Of course, not every business will have the expertise needed to create a string online presence Fortunately, there are many companies available that can offer affordable and effective services that help propel your business to the top of search results as well as increasing sales and establishing trust with customers.

Regardless of whether you want to update your website or create content that will have the desired effect with prospective customers, feel free to contact Integral Web to discuss your requirements in more detail.

 

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Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads.

In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads
Read more

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