It’s easy to assume that SEO is only relevant for websites, but it’s becoming an integral practice on several platforms, albeit it in different forms. An example of this can be seen with YouTube. As well as having its own algorithm in place when listing videos, it will also cater to online video searches made via Google.
This means that a slightly different strategy could be needed for those looking for success on YouTube. The same is true for those looking to sell products on Amazon. Despite there being several similarities, there are other approached that need to be tailored to meet the demands of Amazon.
Is Amazon SEO More Difficult?
As no two approaches to SEO are the same, ranking within Amazon can be easy or difficult, it really depends on what you’re looking to sell. However, given how many diverse customers visit the website every day, there should be little reason as to why a product doesn’t sell if the right SEO is in place.
The steps to Amazon SEO can be less complex when compared to SEO for a website, but there are still several factors that need to be considered.
Knowing Your Product
Being familiar with the product is a must for an online seller, especially if there are questions asked. As well as giving confidence to consumers, knowing your product means that you’re able to implement the right strategies when listing product on Amazon.
Treat an Amazon Title Like an H1 Header
In SEO, it’s normal practice to include keywords in the title if they make sense and are relevant. The same is true for Amazon, but too much could mean that title is too long for consumers to make sense of. Although the title shouldn’t exceed 50 characters, there will be more wiggle room allowed for some products.
When creating a title, it’s important to ensure that the brand and product name are entered. There could be other factors to consider, such as an operating system.
For example, those looking to sell budget mobile phone may have a listing as follows: Budget Android Phone with 2GB RAM and 16GB Memory Of course, this is only an example, but it shows how to list a product without it becoming too cluttered,
If you’re unsure of what keywords should be used, then it may be worthwhile employing the services of a professional. Consider Other Keywords That Can Be Used with the Description In some instances, some people don't know what they’re looking for before they find it, so the description is the ideal time to sell your product.
As well as ensuring that the content is keyword-rich and relevant, it should also give as much information about the product as possible.
Remember, there is a lot of competition online so if a customer isn’t convinced by your listing, then there’s a chance they could just move onto the next provider. It may seem easier to simply state the basics when listing products but investing some time into the finer details could make all the difference between a conversion and the customer looking elsewhere.
Reach Out for Reviews
It’s understandable that Amazon wants to give it’s the same benefits as Google user, so it should come as no surprise that the reviews system employed by Amazon can play a big part in how your products rank moving forwards. It’s important that you’re not reaching out for fake reviews when dealing with a customer, but instilling ways to encourage feedback.
This could be as simple as leaving a card inside each package or sending an email once the delivery has been confirmed. It’s normally best to do this a few days after so the customer has had time to use the product. The more positive reviews your Amazon listings receive, the more turnover you can expect.
Encouraging Conversions It may seem unfair, but Amazon will only promote products that are making sales. This is what it is one of the most popular marketplaces in the world.
As such, a business needs to ensure it is doing everything it can to convert customers that visit their listings. This throws back to the ensuring that product listings are through, but it also about making the listing aesthetically pleasing.
Some may feel that bright colours should be used to gain attention, but in some instances, this can do more harm than good. Therefore, those operating on Amazon need to ensure that all listings are easy on the eye.
It’s also a good idea to include high-quality images to give customers a better overview of the product. Relying on stock images may seem more cost-effective, but you do run the risk of the product being slightly different, or not being of high quality when viewed online.
Consider Fulfilment by Amazon
Although not a deal breaker, choosing to let Amazon list your inventory could mean that it ranks higher when it comes to listings. As well as enjoying higher rankings, your customers can also be introduced to other benefits such as
This may not be ideal for every business on Amazon, especially if products are hand crafted. However, if you’re looking to get the best of Amazon and order products in bulk, then including Amazon Fulfilment as part of your business could generate some benefits. If you’re looking to start a business or Amazon or you’re wanting to improve your current approach, then why not get in touch with a member of our team to discuss your requirements in more detail.